Huawei has announced that its next smartphone, the Mate 10, will come with its own Kirin 970 chipset with AI processing capabilities.
The chipset means that instead of relying on AI in the cloud, the smartphone will have its own sensing abilities within the device.
As well as giving the smartphone AI capabilities, the Kirin 970 chip will also give the Mate 10 50 per cent longer battery life, according to Huawei.
This marks the first time a Neural Processing Unit has been used in a smartphone.
Speaking to Reuters at the IFA conference in Berlin, Richard Yu, chief of consumer products at Huawei, said: 'Compared with Samsung and Apple, we have advantages.
'Users are in for much faster (feature) performance, longer battery life and more compact design.'
As well as giving the smartphone AI capabilities, the Kirin 970 chip will also give the Mate 10 50 per cent longer battery life, according to Huawei.
The Mate 10 will be unveiled on 16 October, one month after Apple reveals its highly-anticipated iPhone 8.
This isn't the first time that Mr Yu has claimed that the next Huawei device will outperform the next iPhone.
In July, he claimed that the Mate 10 would take better pictures, charge faster and have a better battery life than the iPhone 8.
- Huawei has revealed that its Mate 10 smartphone will come with an AI chip
- This means that the smartphone will have its own sensing abilities in the device
- It marks the first time a Neural Processing Unit has been used in a smartphone
- Apple is also drawing attention to its AI work, in the hope of luring in tech talent
In March, Charlie Tang, a research scientist at Apple gave a presentation on robots, but didn't specifically mention any of Apple's work.
In an interview, Mr Tang said: 'We want to open communication with the [artificial intelligence] community.'
Trying to be more open might not come naturally to Apple, which holds strict secrecy on many of its products, like the iPhone.